EVERETT TOY · NEW YORK

Things I care about.

If you really want to understand how I think, this is it.

In my bookmarks

A few things I saved on TikTok recently.

Is this real?

Boy Throb

This is CAMP (unlike what all those celebs wore to the Met Gala that one time). Get Darshan his O-1 visa, stat!

The Kesha collab

PopUp bagels are legit btw

You dropped something...

We love when people move quickly. Chris Lake put that in the set SO FAST but Ceryna missed it because she was eating dinner.

His response

I love the internet

Romeo

I don't need to explain why Romeo is here, but I couldn't leave this out. We stan creativity. This is why the internet exists.

The jingle

They knew what they were doing

Logan's Topgolf

I'll be honest, I'm not a Topgolf guy. But this was amazing work and I hope someone got a raise. And Tony? Chef's kiss.

4 Logan

Random

Running while screaming

it's basically elementary school again. Remember when we didn't have to work?

The scream

Airport content

Strangers at the airport

To corral that many people at one of the most miserable places is a feat. Don't accept rides from people posing as taxi drivers!

Watch

The receipt

And not the CVS kind.

2024 · ORGANIC · UNPAID · ~100 FOLLOWERS AT UPLOAD

Organic Bananas

I splurged on organic bananas once (I buy by the color of the banana) and I died at the way she said this. So when I finally went organic again, I managed to document it.

27Morganic views

5earned media hits

+3Mvia the Zeo remix

I reached out to viral remixer Zeo after seeing the Harry Potter Chess Scene remix and pitched my video to him. It was one of his top hits of the year.

The banana video

Select an acceptable banana to eat

I buy by the color of the banana. Choose wisely.

Shower thoughts

Things I think about more than I should.

Every public bathroom should have a clear indicator on the outside to tell if it's locked or unlocked. What are you even supposed to say when somebody knocks on the door??

All of my credit cards are blue. I understand that this is a color psychology thing but do you ever have that moment when you're abroad and suddenly you realize you're getting charged 3% for a foreign transaction fee? Do better, Chase!

Straws have been around for thousands of years. How have we not figured out how to do them right yet??

Obscure reality TV: Does anyone else remember there being a show called Are You Hot? where people just got up onstage and got buzzed off if they weren't deemed hot enough by the sleazy judges? No, this was not a MadTV sketch.

The Rulings

We appreciate a callback. Here's your quiz on things I find cool. 17 random moments in culture that we got before GTA 6.

0 / 17 answered

taste alignment

About

I'm Everett Toy. By day I run integrated marketing at Bespoke Post / Halfday, owning campaigns with $10M+ revenue potential. Before that I built the company's recruiting function from scratch and scaled it from 30 to 90 people. I'm also a group fitness instructor, a travel advisor, and you might be seeing me in your home (not in a creepy way) sooner rather than later. And my yard is full of ramps. Harvest them sustainably!

michael.e.toy@gmail.com @everett.toy

Built with Claude as production assistant.
Concept, verdicts, and banana joke: mine.